SuperTrash was founded by fashion entrepreneur Olcay Gulsen in 2004 with a mission to bridge the gap between High Street and luxury labels. Olcay envisioned creating a strong lifestyle brand that would empower women across the world; a brand that would make affordable luxury a reality.
Olcay has seen SuperTrash grow from small fashion label to a network of over 2,000 high-end boutiques and 15 brand stores everywhere from London’s Carnaby Street and Amsterdam’s exclusive PC Hooftstraat to Germany’s exclusive Breuninger department stores. Ever at the helm of this fast-expanding brand, she works between London, New York and Amsterdam and in any spare time, mentors on programmes like Project Catwalk or appears on FOX’s The Daily Buzz in the US. She remains ever driven, ever looking for what’s next.
To become a leading contemporary brand that creates a bridge between luxury and the High Street, SuperTrash will be known worldwide for its luxury lifestyle and innovative multichannel environment where outstanding service and experience merge.
With its retail network of over 2,000 high-end boutiques and 15 brand stores across the world, the SuperTrash retail landscape is ever-expanding. From our flagship London store on the iconic Carnaby Street to our pop-up concept, ‘Stuff & Stories’ in Finland’s Galleria Esplanad, the brand’s presence is here, there and in the future could be anywhere.
A person or article of superior quality
With luxury at its heart and pure style as its drive, the brand’s main collection includes clothes, shoes and accessories, alongside an ST. Girls collection, SuperTrash Phenomenal perfume and Madame SuperTrash lingerie line.
SuperTrash also publishes ST. Magazine, a bi-annual inspirational magazine that epitomizes the brand’s DNA.