The Sapph brand name stems from Sappho an imminent Greek poet, she was renowned
for her lyrics that were focused on love and passion. The majority of her poetry, which was
well-known and greatly admired through much of antiquity, has been lost; however,
her immense reputation has endured through surviving fragments. Making Sappho the
perfect symbolic match to Sapph lingerie, as it conveys how Sapph recognises the enduring
power of women.
Sapph knows femininity is one of the key driving forces for every woman. Nothing is more
powerful or attractive than a woman who is self assured. To unleash their power women
need to feel confident. That is why Sapph is all about celebrating women and femininity.