Founded in 2008, Purewhite is a lifestyle and ready-to-wear label based out of Amsterdam. Representing innovation, premium quality and affordability.

With a focus on ambitious individuals with a confident state of mind who value a genuine product quality experience.

Taking inspiration from traveling, design, art and photography.

Our collections are produced in experienced ateliers using the finest fabrics and innovative qualities. 

Being offered at more than 500 retailers worldwide, divided over 6 countries. 

Always having our valued customers held in the highest regard.

Bataviaplein 353, 8242 PV, Lelystad