Wednesday 9 October 2019
LET'S TALK ABOUT CANCER
Ralph Lauren Debuts “Together in Pink” Global Campaign in Support of the Pink Pony Initiative
This October, Ralph Lauren will launch the “Together in Pink” global marketing campaign in support of the Pink Pony initiative. The highly emotive campaign will create an authentic conversation around cancer and will highlight a diverse cast of those whose lives have been affected by the disease. Each cast member will be paired with a family member, friend or fellow survivor to share their personal journey through the power of conversation. The campaign features Grammy-winning singer-songwriter and cancer survivor Sheryl Crow, Emmy Award- winning writer and speaker Suleika Jaouad, five-time Olympic gold medalist Nathan Adrian, and cancer fighters Tammy Walker and Mimi Argueta.
Ralph Lauren has been a leader in the fight against cancer for over 30 years, and has used the Polo Player as a global symbol to help raise millions of dollars for philanthropic causes and social impact programs. Through the Polo Ralph Lauren Foundation, the Pink Pony Fund provides grants to cancer centers and research organizations, including the Royal Marsden Cancer Charity, Memorial Sloan Kettering Cancer Center, the Breast Cancer Research Foundation, the Nina Hyde Center for Breast Cancer Research and many more.
The Pink Pony Campaign supports patient navigation programs to help guide patients through each stage of care -- from screening and diagnosis to treatment and recovery. As a global organization, Polo Ralph Lauren is part of the conversation about cancer and has a responsibility to continue the dialogue.
The Pink Pony Campaign is supported by personal donations in store and corporate partnerships.
Join the cause, be part of the conversation and support Polo Ralph Lauren’s Pink Pony Fund. Donate in store, for every donation of 5 £/ € receive a Pink Pony Pin for your support in the fight against cancer.