O’Neill – the original Californian surf, snow and lifestyle brand – was founded in 1952 by Jack O’Neill, proud pioneer of the world’s first wetsuit. His invention & craftsmanship empowered surfers to ride longer, a feat which would change the modern surf landscape. Ever since these landmark years, many of Jack’s visions have echoed throughout generations of athletes in surf and snow. O’Neill has captured this innovative spirit and aptly translated it into stylish & highly functional products. From its humble Northern California roots to the global brand evolution, O’Neill has transformed into a global lifestyle icon for sports such as surfing, skiing, snowboarding and wakeboarding. In touch with its rich heritage and the universal riding culture, O’Neill will always be committed to progressing the evolution of action sports and its reputation as one of the staple youth lifestyle brands.
ABOUT THE COLLECTION
‘A celebration of Summer’ fully encapsulates the summer spirit, with a tropical flair. The collection spans both men and women’s fashion, from stretch board shorts to endless mix & match bikini combinations. Highlights include the Neon Swim, Frame Shorts, and the highly technical hyper-dry shirt series. Bright patterns, considered materials and festival designs celebrate the summer, the bright blue water, local cultures and coastlines brimming with life.
Ends on Monday 22 April 2019