Lifestyle jeans brand CHASIN "was founded in 1992. CHASIN" was created for the man who wants to cross boundaries and get everything out of life, inspired by the energy and no-nonsense attitude of a rock star. A man with "Lust for Life". The brand strives to integrate an easy going attitude and a cool lifestyle into the world of men's jeans. Collections are inspired by jeans, sportswear and youth culture. CHASIN ’currently has 200 points of sale in the Benelux, Germany and Italy, including department stores such as Bijenkorf, Breuninger and Coin. This also includes 35 mono-brand stores and 27 shop-in-shops in the Netherlands. The presence at Pitti Uomo is part of the international expansion strategy.